Marketing & Promotion

Rita D. Robinette | Jo Hickson

Rita Robinette:

Wrote and produced an interactive video segment on Total Quality Management (TQM); assimilated 250+ datasets to profile 95 counties; and assimilated information on available real estate located in 16 counties for the statewide multimedia presentation system at the Tennessee Economic Development Center.

Logo design for non-profit foundation 20th Anniversary and prepared various press releases to promote anniversary events.

Developed promotional materials and advertisements to promote fundraising events, including Arts Festivals, Barbeques, and Golf Tournaments.

Developed web e-mail newsletter and newspaper advertisements for Chamber of Commerce membership drive for Chamber of Commerce.

Member of a multi-organizational regional study, including providing market research data and GIS mapping services covering the three-county, 500,000+ population region.

Writing and publishing expertise including producing training, marketing and promotional materials; authoring analytical reports and statistical studies; and writing articles for local and national trade publications.

Increased membership of regional economic development network by 300% with network members representing more than 75 organizations.

Author of articles and editorials published in major trade publications aimed at promoting statewide economic development . Back to Top

Jo Hickson:

Oversaw completion of a Projected Economic Impact and Market Study that indicates that the Coastal Georgia Greenway trail, when constructed, will generate an annual economic impact of $15 million in the local economy.

Conducted a public awareness campaign, including producing a 6 minute trail video

Designed and printed project brochures, water bottles, T-shirts and art. Back to Top